Process-first storytelling. The Tofflon booth design and build by A.H.Co used a diagonal brand beam, screen demos, and a reception wedge to route buyers through the food-processing lineup. Each stop mapped a unit operation freeze drying, filling, sterilization, inspection with quick spec tiles and case studies at eye level.

The exhibition booth formed a simple loop that ended at a compact meeting bay for pricing and integration talks. Procurement teams could shortlist solutions in minutes, request trials, and book plant visits.