At VIFA ASEAN 2023, A.H.Co delivered Santang’s exhibition booth as a studio-like showroom for furniture and upholstery. A square truss with focused lighting framed black grid partitions, a soft fabric backdrop, and an inviting media nook in warm orange. Visitors were drawn into a calm space to browse swatches and test seating in comfort.

Merchandising centered on a “material library” with hanging samples, sample books, and neatly zoned lounge sets. Clear circulation and relaxed meeting corners made sourcing conversations easy. The result was a memorable, buyer-friendly trade show booth that amplified Santang’s brand presence.