A.H.Co spearheaded the design and build of the K-Beauty Avenue pavilion and modular vendor booths at Vipremium, COEX Seoul. Clean white gateways, a vivid pink canopy, and unified signage formed a branded “high street” that invited discovery and sampling.

Flexible counters and clear wayfinding enabled product trials, buyer meetings, and social-friendly moments. The pavilion increased foot traffic and brand visibility, underscoring A.H.Co’s expertise in exhibition pavilion design and build for beauty and consumer brands.