A.H.Co delivered a Korea-themed retail pop-up that turns a mall concourse into a clear, walkable “route” of discovery. The layout keeps sightlines open from afar, then guides visitors naturally from approach to browse to interaction, while a cohesive graphic system carries the Seoul narrative without visual clutter, crisp, and contemporary.

Built as a flexible kit of modular backdrops and display surfaces, the installation balances brand impact with everyday usability: tidy detailing, intuitive wayfinding, and a smooth circulation loop that works for both quick stops and longer exploration.