A.H.Co delivered a traveling brand activation that brought Samsung’s message to public-facing venues across Vietnam, maintaining one cohesive identity from city to city. The roadshow connected communities in Ben Tre, Da Nang, and Dien Bien, with clear visuals and approachable touchpoints that made it easy for visitors to discover, engage, and move through the experience.

The setup was conceived as a flexible kit for rapid deployment and tidy presentation at each stop, open sightlines, uncluttered circulation, and modular elements that adapt to different site conditions while keeping the narrative consistent and memorable.