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Korean crispy persimmon promotion event
A.H.Co delivered a crisp, brand-forward pop-up that turned fresh produce into a lively retail experience. At SC VivoCity, the activation balanced clean merchandising and clear sightlines with welcoming touchpoints so shoppers could discover the product story at a glance while moving naturally through the space.
Built as a modular set with smart wayfinding and cohesive graphics, the installation kept the concourse uncluttered and easy to navigate, supporting sampling, conversations, and quick content capture for social media. Durable finishes and tidy detailing ensured the booth stayed sharp throughout the promotion, reinforcing both product quality and partner branding.
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